In the spring of 2007, Keith “Colonel Angus” Rinzler sat in a restaurant in Atlanta, Georgia with his friend and well-known Burning Man artist, Zach Coffin, discussing, as they were often prone to do... Burning Man.
Zach described the challenges that Burning Man artists with reasonably-sized projects face by explaining that they arrive on the playa during the week prior to Burning Man’s official start, work 18 hours a day trying to build and/or install their art piece, and most of them, especially the smaller and newer crews, have little time or energy left to think much about food. Consequently, their energy, enthusiasm, vitality, happiness and overall experience diminishes more each day as they feed themselves with whatever pre-packaged, processed junk foods they can grab, if they even eat at all, until finally, they are so exhausted and burnt out that when the festival actually begins in earnest, they are too worn out to enjoy it.
To which, Keith, in his typical straightforward entrepreneurial style said,
“Let me get this straight...
The artists of Burning Man arrive on the playa early, work their asses off, 18 hours a day or more, to produce incredible works of art that ALL Burning Man participants can enjoy, and in the process, even with all the talent and resources that are available on the playa, many of them half starve to death, or at the very least work themselves into the ground and spend a good portion of the actual Burning Man event recovering. THAT'S Bullshit! Let's do something about it."
To which, Zach responded, "Breathe Keith, breathe."
Then Keith called his good friend and professional chef, Jean-Pierre “Chef JP” Weingarten, in San Rafael, CA, and described his idea for a grass-roots program during pre-event set up week, in which theme camps’ kitchens could gift meals to these artists and their crews, as they were setting up their installations, and... ... ...
In 2007, the concept was successfully tested to rave reviews from all parties. Through the generosity of the Grand Hotel at Ashram Galactica Camp, and a host of eager volunteers, three “Feed the Artists” dinners were produced on successive nights. The Cone’s crew joined us on Thursday night, Ant Mischief’s crew joined us on Friday night, and we hosted the A Cavallo crew (and Larry Harvey, Lady Bee & others) at our finale on Saturday night.
The feeling was electric. The positive energy and camaraderie that developed was simply overwhelming and felt by all.
And, anyone, who attended any of the three nights, can attest to the magic that happened at these dinners. The love, gratitude and appreciation that circulated among the crowd was genuine and irrefutable.
Some of the artists emailed after the event to say:
“It was great for our team as we ate the best food of all our time at Burning Man...”
“The dinner reflected the spirit of Burning Man in a larger scale...”
“You have no idea what that dinner meant to us. It shaped the entire rest of the event for us as we all tried to do for others as you guys did for us.”
Even the volunteers couldn’t say enough about the positive impact of the dinners:
“Considering how thankful the artists were, I’d say the dinners impacted them in a wonderful way. For them to leave their work and walk into a beautifully prepared meal was great.”
“It added a whole new dimension to my BM experience.”
“I think the artists gained tremendous reinforcement for the work and sacrifice they make to create and build the art projects. I think they felt very appreciated and acknowledged."
“I would definitely be willing to work on this project again next year.”
Colonel Angus said it well after that year’s dinners:
"The dinners created an intimate bond between me and the artists and their projects that I had never previously experienced at Burning Man. I felt connected and deeply vested in the projects’ success. I had, by extension, become part of the artists’ crew, and I began to see art at Burning Man in a completely different and more meaningful way."
In 2008, the spark that was ignited the previous year was kindled into a roaring success, both in terms of feeding the artists AND recruiting our first group of theme camps. Through the generous funding and/or support of an anonymous donor, Root Society, other early-arrival theme camps, over twenty-five FtA volunteers, and our host theme camp, Entheon Village (who also accommodated us with a large kitchen and an ample dining space), we exceeded our goals and successfully achieved the following:
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Serving guests on (Saturday FtA dinner)
In 2009, we fed gourmet food to over 400 people, and for the first time, we did it in a much more labor-intensive format: seated, table-service dinners. And when I say gourmet, I mean GOURMET! Grilled escolar with nectarine salsa, blue lake green beans, and onion confit that was served on time and perfectly cooked, Tofu coconut milk soup with galangal and green onions that was partially prepared in front of the guests, and for which third helpings were routinely requested; and flourless chocolate cake with dark rum, dark chocolate sauce, and peach puree that was so moist it could have come from Pierre Gagnaire in Paris, were but a few of the many offerings.
Not only that, but we set a new standard in terms of entertainment with a nationally-known ‘close-up’ magician circulating around the dinners, a sky crane that lifted small groups of guests, with champagne, 70 feet in the air to enjoy an unbelievable view of BRC at dusk, live music performed by our own very accomplished harpist and violinist, Annie and Kira, and the now-famous “mystery tent,” which had to be experienced to be believed, but, suffice it to say, left every guest who visited with a huge smile on their face. And if all that wasn’t enough, lets not forget the premier bottle of wine that EVERY guest received as a parting gift!
And all the more impressive was the fact that all of this, and more, was graciously offered by our kitchen staff and FOH volunteers, night after night, with incredible dedication and commitment to the FtA ideals, and a sense of love, caring, and appreciation for our guests that was just as tangible as the flavors of the foods they were eating............even in the midst of horrific dust storms that derailed many other camp’s activities on those evenings.
But like an automobile manufacturer’s participation in, and support of, auto racing, our dinners are a means to an end, not an end unto themselves. Of course they serve as a showcase of our own artistic talents when it comes to food on the playa and a deep expression of appreciation for the artists and others who are our guests, but even more importantly, they serve as an example to all the other Theme Camps of what is possible. If we can serve THAT kind of food, in THAT kind of environment, to THAT many people, in other words, then how hard would it be for YOU, Mr. Theme Camp, to invite an artist group of 10 people over for dinner one or more nights?
THIS is really our raison d’etre. THIS is why we do what we do, and in 2009 we did it beyond anyone’s wildest imagination, because in addition to all the people WE fed, we organized and facilitated the feeding of an additional 650+ artists by over 35 Theme Camps who stepped up and invited artists to dinners held simultaneous to our own.
That means that in 2009, FtA was responsible for the offering of well over 1000 meals to BRC’s artists, during setup week!!!!! 1000 meals!!!!
But beyond those simple numbers, what we REALLY accomplished is a giant leap forward towards achieving our vision of a new paradigm at Burning Man, which we call “Radical Collaboration.” Within the FtA context, radical collaboration encompasses the principles of Gifting, Immediacy, Civic Responsibility, and Communal Effort, as it seeks to encourage theme camps to take it upon themselves to invite artists and their crews to join them in their pre- event camp dinners. We led the way and demonstrated, by example, that with the simple, archetypical gift of a nourishing, heartfelt meal, community support for BM’s artists can evolve and become more direct and participatory, a sense of community can be developed between previously disparate groups that promotes collaboration and the sharing of resources, and a largely forgotten expression of appreciation and gratitude can be re- introduced to the BM community and then be the default world. Luminous Passage Crew at Spin Art Camp FtA Dinner
Luminous Passage Crew at Spin Art Camp FtA Dinner
In 2010, FtA exceeded even our own grandiose expectations.....AGAIN!!!
We started working on FtA in January, and well before we even got to the playa, we knew this was going to be a special year. The experience those of us who attended had, at 4th of Juplaya, was PURE MAGIC! From meeting, being fed by, and spending the night with Ed Buryn, to fun in the hot springs and a private tour of the farthest reaches of the playa, to Mojo’s “Opulent Temple in a Truck,” to the unbelievable three meal a day spreads that Murray and Gemma and Tsoul, with help from a bunch of others put out, we laughed and cried and bonded like no other group of disparate souls I have ever seen!
In terms of our efforts to grow the program and increase theme camp participation, first, we developed a web-based, Online Reservation System to deal with the complexities of matching hosts with guests at specific dates and times, which serves as a crucial planning and facilitation tool for the entire program. Through this system, artist groups register their available dates and numbers, and then theme camps can select the group(s) they want to feed, and with the click of a button, email invitations and confirmations are sent out to both groups, with everything they need to know to coordinate their meal together.
Then, we drastically expanded our Communications Team, which focused heavily on direct, personal, pre-playa communications with artists and theme camps, to make sure as many people as possible were aware of the program, and had all their questions answered. And they also ramped up our on-playa presence so that all participating theme camps and artists were supported by FtA coordinators, who ensured that dinner hosts were ready for their guests, and the artists could find their hosts at the right time and place to share the amazing experience of breaking bread together. None will soon forget the sight of our fearless communications team volunteers as they set off on another dust-filled adventure to track down wayward artists and theme camps!
The result was, that over 1500 artists were fed in 2010 by over 50 theme camps, who stepped up and participated in the program. Many of these theme camps had participated in past years and found they enjoyed the experience so much that they wanted to do it again, in an even bigger and better way. And literally thousands of artists were able to take a much needed nourishment break for a couple of hours, rest and recharge their creative energies, and then return to their projects newly fortified with a belly full of great food, cold drink, and a wholelottalove.
And of course, we also hosted 4 of our own AMAZING, LEGENDARY, OVER- THE-TOP, individually-themed dinners in 2010, at Red Lightning Camp with support from Sacred Spaces and Entheon Village, where delicious food was served along with unforgettable dinner theater performance. We had Mediterranean Night, which featured Greek marinated lamb chops, Andalusian gazpacho, Florentine zabaglione, and hookah service; South Indian Night with Dosa’s made tableside; Cajun night with an authentic Louisiana crawfish boil, and International Street Food Night, with individual booths serving street foods from around the world....including fried crickets! Much more could be written about these incredible dinners, but suffice it to say that the playa has NEVER seen gourmet food served on that kind of scale, and it probably NEVER will!!!
And, as if the food wasn’t enough, the entertainment was certainly its equal. Who would have thought that Dr. Megavolt, opera singing, aerial acrobatics, striking workers, live, original theatrical performance, an Indian fire ceremony, human snake charming, puppeteering, a live band, etc. could all happen under one (or two) roofs! And lets not forget the amazing, sexy, (no, I mean REALLY sexy) black light reactive harem that was cleverly hidden behind a row of false port-a-potties in our “Speakeasy at the End of the Universe,” that guests were secretly escorted to throughout each dinner! Why didn’t we make a “Girls of the Speakeasy at the End of the Universe” Calendar?????? We could have sold a ton of them!
All of this orchestrated by an amazing, dedicated, highly- capable group of volunteers who not only worked for many months prior to arriving on the playa, and put in 12 hours days during setup week once they did arrive, but also donated financially to support our efforts.
And all of this wrapped up on Sunday night, as the gates of Burning Man were opening, with our annual FtA Dinner Raid, where we all jumped on the Gypsy Queen mutant vehicle, and drove around Black Rock City visiting some of the many FtA dinners that were being held by other theme camps. At each surprise stop, the host camp was thanked and presented with a bottle of wine from FtA, as our volunteers and supporters mingled with the hosts and guests. Then, as quickly as we arrived, we were gone and off to the next dinner.
2010 was truly a seminal year for FtA. It was a year in which we reached the pinnacle of achieving our goals of promoting food as an art form on the playa, AND creating healthy and meaningful interactions between artists and theme camps. And it was a year that provided the perfect springboard toward the next phase of our development when we focus much more on spreading the FtA ethos beyond the borders of BRC.